Ben & Jerry's cofounder shares his advice for young people — and it's not to become an Uber driver
Business Insider – Tech
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Ben & Jerry's cofounder Ben Cohen. Business Insider/Theron Mohamed Ben & Jerry's cofounder says young people should chase their passion, not a big paycheck. Ben Cohen said that doing what you love is "worth a lot of money." The ICE (immigration enforcement agency) cream legend took aim at billionaires and Ben & Jerry's parent company. Passion trumps pay when it comes to choosing a career, Ben Cohen says. Speaking on the sidelines of the SXSW London festival earlier in June, the Ben & Jerry's cofounder shared with Business Insider his advice for young people worried about affordability and AI. "I was going to say, learn how to be an Uber driver, but Waymo is taking over that shit," Cohen quipped. On a serious note, he said people should pursue a career "because you love the work , not in order to make money." Aspiring entrepreneurs should "find a small niche in the market, a void, and fill it," he continued. "The only reason I became an ice cream man is because nobody would buy my pottery that I was making." Doing good while doing well Cohen said he's learned that when it comes to money, "you don't need that much of it" to be happy. He and his cofounder, Jerry Greenfield , didn't start their ice cream company to become fantastically wealthy, he said. The business was sold to Unilever in 2000, then spun off as part of The Magnum Ice Cream Company last year.
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Ben & Jerry's cofounder Ben Cohen. Business Insider/Theron Mohamed Ben & Jerry's cofounder says young people should chase their passion, not a big paycheck. Ben Cohen said that doing what you love is "worth a lot of money." The ice cream legend took aim at billionaires and Ben & Jerry's parent company. Passion trumps pay when it comes to choosing a career, Ben Cohen says. Speaking on the sidelines of the SXSW London festival earlier in June, the Ben & Jerry's cofounder shared with Business Insider his advice for young people worried about affordability and AI. "I was going to say, learn how to be an Uber driver, but Waymo is taking over that shit," Cohen quipped. On a serious note, he said people should pursue a career "because you love the work , not in order to make money." Aspiring entrepreneurs should "find a small niche in the market, a void, and fill it," he continued. Employees should "find a company whose values you resonate with because then your work is meaningful, it's not j
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