YouTube now lets creators tag Amazon products and earn commissions from purchases

YouTube announced on Thursday that eligible creators in the U.S. can now tag Amazon products in their content and receive a cut of sales. Creators can link Amazon products in their shorts, long-form videos, and livestreams. The update turns product recommendations into a more direct revenue stream for creators, and for Amazon, the move puts its massive online marketplace inside one of the most popular video platforms. Although YouTube already runs a Shopping affiliate program with participating retailers, the addition of Amazon’s vast catalog essentially allows creators to recommend a variety of products through a native integration. By bringing Amazon into the Shopping Affiliate Program, creators no longer need to paste Associates links in the video’s description, then hope viewers copy the link when they make a purchase. Instead, YouTube says Amazon will provide it with a curated catalog of highly requested and trending products that creators can tag in their videos. If a creator can’t find a specific product that they want to tag, they can request to add it by reaching out to YouTube Support. The feature also includes auto-tagging support. The startup community will gather to answer a pivotal question: How do you build sustainably in the AI era? Fitbit founders launch Luffu Link, an LTE health and safety band Two years after launch, Walmart’s Flipkart is closing in on India’s quick-commerce leaders Inherent, founded by DeepMind alumni, says its AI ‘teammate’ just outperformed Anthropic and OpenAI at replicating research Michael Polansky is training an AI model on skin that’s still alive How AI accounting startup Rillet raised $100M and became a unicorn in 48 hours Tesla’s solar roof is dead — here’s what went wrong Oura faces lawsuit accusing it of misleading consumers about sleep-tracking accuracy