Ollie is betting its focus on privacy can help it win the AI assistant race

For an AI assistant to become truly useful, it first has to know a lot about you. Ollie , a personal assistant for everyday life, is betting that doesn’t mean you have to hand over all your data and sacrifice your privacy in the process. While some enterprise-focused AI assistants have data privacy protections in place, Ollie is among the first mainstream, family-focused AI to achieve SOC 2 compliance — a framework that allows a company to demonstrate, through an independent audit, that it has formal controls in place to protect customer data and operate its systems securely. Achieving this was an important milestone for Ollie’s team, as it signals to potential users that the assistant isn’t trying to scoop up your personal data for other purposes, like AI training. “We fundamentally think that trust and privacy are absolutely imperative, and that’s why our business model is a subscription, because we want our users to know that Ollie works for you,” explained Ollie co-founder and CEO Bill Lennon in an interview with TechCrunch. “We’re not sharing your data with anyone,” he stressed. There are many personal AI assistants positioning themselves as consumer-friendly solutions focused on integrating with users’ daily lives via text messages, which is why Ollie’s privacy angle could prove a significant differentiator. Today, Ollie competes with other existing text-based assistants like Poke (acquired by Cognition), Fambot , Ohai , Folk , Saner.ai , and Tomo . There are also a number of assistants focused more on work, calendar management, and email, like Town , Lindy , and Reclaim.ai . Instinct, for example, came under fire for its overly broad Terms of Service and privacy policy that granted it a “perpetual and irrevocable” license to “access, use, host, cache, store, reproduce, transmit, display, publish, distribute, and modify” any of the user’s materials, including for training its AI models. Lennon, who has a PhD in AI, also has a background in fintech, having previously sold his startup Groundwork , a neobank for nonprofits, in 2021. The startup community will gather to answer a pivotal question: How do you build sustainably in the AI era?